Archive for November, 2011

5 SECRETS TO SHOW YOUR CUSTOMERS YOU REALLY CARE

5 SECRETS TO SHOW YOUR CUSTOMERS YOU REALLY CARE

November 30, 2011 |

Businesses lose billions of rands each year because customers feel the organisations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer. Then why does this happen? No training or poor training has a […]

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A couple of basics, just as a reminder:

A couple of basics, just as a reminder:

November 19, 2011 |

How’s the view? Have you seen the view that your customer has when paying for a purchase? Sometimes it is not pretty at all. We see our surroundings all the time and might not really see what’s there. Think – tangled cables, used staples and paper clips, old pens and pencils, rubber bands and just […]

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Branding

Branding

November 12, 2011 |

Fortune Magazine says…In the 21st century, branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset.   Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs. Nielsen   Category management does […]

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Company Culture

Company Culture

November 12, 2011 |

Having worked for several prominent retail organizations I have seen the impact of both positive and negative cultures on the workforce, the customers and, of course, the success of the business. Have no doubt whatsoever, the head of the organization dictates, through words and actions, what the culture will be. I want to tell you […]

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Beware of the condescending Sales Associate

Beware of the condescending Sales Associate

November 5, 2011 |

Beware of the condescending Sales Associate – one of the 7 Deadly Sins of Customer Service. A True story we recently sourced Recently, a colleague of mine – who happens to be very much a ‘techie’ – went shopping for a new laptop. He had checked around and found the store with the best price […]

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What will you find on the Master Retailing Blog?

What will you find on the Master Retailing Blog?

November 5, 2011 |

Being the Retail Specialists, we have decided to post informative information about the retail sector, from training to trends to practices. We gather this information from a variety of sources as well as our own research and periodically we will offer our own personal opinions. We appreciate your input, comments and suggestions and hope you […]

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