How to sell

December 5, 2013 |

Selling is all about three things:  Good Relationships, Solution Crafting and Trust.

 Fall down on just one of these and your career as a sales person will indeed be a very difficult one. But follow the right “recipe” and sales will become the most enjoyable thing that you have ever done.
The following 7 steps will help you towards success in sales.

  1. Manage your sales pipeline so that it works for you and creates sales:  This is a no-brainer and yet the place where most salespeople fall down.  It’s a revenue generator if done right.
  2. Build lasting business relationships quickly:  Often a sales person is good at quickly forging relationships.  That is probably a big reason why you like selling. You like people and people like you. But building a lasting relationship that pays off in your business is a skill that is learned.
  3. Focus on your client need and not on your product:  You have to help the client discover his need. Often they don’t know what it is! Turn want’s, like’s and dreams into needs.
  4. Close the deal: Employers don’t pay you a salary for the knowledge that you have. They pay for the deals that you close. “Tell me what results you have achieved or you are only as good as last month’s figures.
  5. Become your client’s “go-to” person:  Don’t be a one-time-wonder.  You may have made your client very happy at the original sale, but that happiness will soon turn to resentment and disappointment if not nurtured.
  6. Create sales strategies that provide solutions:  Customers love problem solvers! Wherever there is a problem and you can provide a solution, you can make money.
  7. Ring-fence your client so that competitors cannot get in!  If you are not fulfilling the client’s needs, someone else will be too happy to. It is more difficult to get a new customer than it is to keep an existing one.

Top sales people are those that put in the work, i.e. what you put in is what you get out regardless of circumstances.
Obstacles that sales people complain about in their career are more often than not placed there by themselves…

One of the key areas of sales is to overcome obstacles, to learn more about sales and customer service contact us at
The Master Retailing Team

Category: Blog

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