So how do you keep YOUR customers happy?

September 1, 2014 |

customershappy 300x169 So how do you keep YOUR customers happy?Here is a guideline for you to strive to customer delight. Print this list out and measure yourself against each of these checkpoints and ask yourself the question “Have I made a difference today?”

  • Be Reliable – your customers must be able to depend on you from having merchandise available and properly stacked (displayed) to being open when you say you will be open, do not close your store early;

 

  • Be responsive – don’t ignore anything or anyone including emails, telephone call backs and enquiries irrespective how busy you are. Be as responsive as you could possibly be;
  • Be competent – there is no excuse what so ever for not being competent in every area of your business. If you don’t know then find out;
  • Be stable – people want and need stability in every relationship they have, and it is the same in their business relationship with you. They want to know you are going to be there, tomorrow, next week and next year to handle their issues, to serve them well and to provide the products you have been providing all along;
  • Be respectful – be respectful of everyone you deal with be it customers, colleagues and be especially respectful of your customer’s time. Remember your customer does not have to shop there;
  • Be courteous – be polite and considerate in the manner in which you address your customers. Acknowledge all browsers even if you are busy with someone, a smile goes a long way;
  • Be credible – do what you say you will do, under promise and over deliver!
  • Be honest – anything else is simply unacceptable.

 

For more information on Customer Service and much more, consider enrolling in one of Master Retailing’s retail courses or attending an interactive workshop. Enrollments are throughout the year. For further information email: info@mretailing.co.za or phone our head office (012) 654 4688

 

 

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